High Vibes & Block Party Energy: NYC's Most Neighborly 4/20 Celebration Yet
When it comes to throwing down for 4/20, New York City doesn’t just roll up — it shows up. And this year, the city’s cannabis scene is getting a full-spectrum upgrade thanks to The Travel Agency’s “High Neighbor” activation — a weeklong series of retail and community events running April 14–20 across all five of their iconic NYC dispensary locations.
This isn't just a string of brand activations — it's a neighborhood reimagining of cannabis culture through connection, creativity, and celebration. From tote screenprinting and infused nail art to block party beats and surprise food drops, it’s the kind of high holiday experience only NYC could pull off.
🏙️ The Travel Agency: Turning Dispensaries into Dreamy Backyards
The vibe? Playful, elevated, nostalgic — think suburban Americana meets big city hustle, reinterpreted through a cannabis lens. Each Travel Agency location transforms into a curated “backyard” where locals and visitors alike are invited to spark joy, creativity, and conversation.
Each day of the week brings a fresh lineup of activations, drops, pop-ups, and product collabs — with anchor partners like Her Highness, Edie Parker, Hudson Cannabis, RYTHM, Butter, Off Hours, and STAYME7O (yes, that's Carmelo Anthony’s brand, and yes, he's making an appearance).
The Weekday Highlights
🎨 Monday, April 14 kicks off with bold window takeovers, a Miss Grass coloring bar, DIY spa scrubs with Florist Farms, and bouquet-making with Butter.
🧵 Tuesday, April 15 brings screenprinted Hudson Cannabis totes, Bloom’s coffee bar, and a ROVE bedazzling station (your lighter deserves a glow-up).
🎭 Wednesday, April 16 gets personal with wire sculptures by Weekenders, infused nail art by Her Highness, and Dosist swag drops.
🧸 Thursday, April 17 brings gumball machines, meet-and-greets with Carmelo Anthony, and planter parties with Ayrloom — proof you can grow community and cannabis at the same time.
📸 Friday, April 18 turns each location into a photo activation zone. Think pink flamingos, giant edibles, and DJ sets in Brooklyn and Fifth Ave — it’s a whole mood.
🌈 Saturday, April 19 goes big with brand-led lobbies, Airwaves DJ sets, and a whole lot of queer joy thanks to Flamer and Off Hours.
Sunday, 4/20: The Main Event
Welcome to the ultimate 4/20 block party — times five.
All day long, all locations will be decked out with food trucks, photo booths, surprise drops, streamed DJ sets, and neighborhood-inspired magic. With free coffee, donuts, burgers, rice bowls, and cookies, plus reusable utensil kits and limited-edition bandanas, this is how The Big Apple does big flavor and big heart.
And the cherry on top? The Hostess® Munchie Mobile pulls up to Downtown Brooklyn for one final cupcake drop — because what's 4/20 without a snack attack?
At The Ganja Traveler, we believe the future of cannabis tourism is rooted in community, design, and place-based storytelling. With “High Neighbor,” The Travel Agency isn't just selling products — they’re building a cannabis culture that’s inclusive, joyful, and unapologetically local.
Whether you're a NYC native or in town for the high holiday, this is the kind of experiential cannabis event that redefines what dispensary retail can look like. Come for the products, stay for the vibes, leave feeling connected.
📍More Info + Travel Tips:
Explore the full event schedule at thetravelagency.co
Discover more cannabis-infused adventures at www.theganjatraveler.com
See you in NYC. And don’t forget to say, “High, Neighbor.”
— The Ganja Traveler 🌿
